The memory still lingers in my mind as if it were yesterday.  Young, inexperienced, timid; I sat in the auditorium of Salt Lake Community College as an undergraduate student attending a “Lecture Series”.  This was a program the school offered that brought local professionals and successful individuals to the campus to speak to the students.  This particular afternoon Mark Miller, owner of Mark Miller Toyota had been the keynote speaker.  His topic was one I had no direct familiarity of, Imagineering.

He discussed his life growing up and becoming successful in explicit detail.  He discussed how as children we tend to develop an image of who we are and what we see ourselves doing as adults.  Many times this is being a doctor, lawyer, policeman, etc.  This image of ourselves slowly transforms over time as we grow into maturity .  There is a significant variable in all of this however, some of us become successful and others don’t.  What does this have to do with Imagineering?  How powerful can this “image” or “vision” of ourselves really be?

First off, the definition of Imagineering is essential to understand.  Imagineering is the creation of an image in our minds of where we want to go in life, and what characteristics we would like to possess.  Mr. Miller discussed the power this has in obtaining our goals.  As an adult, I would learn retrospectively that I had carried out this very task as a young child.  I vividly recall driving downtown with my grandmother to run errands all of the time.  In our whereabouts we would always see the EMT rescue truck, the ambulance, and fire trucks.  I remember a burning desire in me to one day “be as cool as them”, to drive around an emergency vehicle and to be ready to respond at a seconds notice.  I remember myself imagining driving the around in those vehicles and what I might look like on a scene of an emergency.  The desire burned in me so deeply at the root of my person that I never forgot this.  In high school, given the opportunity to study EMS and later become an EMT is something I took advantage of.  Later in my career, I would find myself a veteran EMT/Paramedic with nearing 10 years of experience, an EMS instructor, and a former middle-manager of an EMS company that was the largest in Southern Utah at the time.  How did all of this happen?

I truly believe in the fact that my success came secondary to my ultimate image of myself and the vision I possessed in myself as a young child.  Being an EMT/Paramedic stayed a very sharp image in the back of my mind.  The power of Imagineering is a great asset to us all.  We must have a clear vision of ourselves, our futures, and the person we want to become.  I have done it twice actually, being a Paramedic and also an emergency room nurse in the third busiest ER in the state of Utah.  I know it is possible.

So why are some people successful at obtaining their aspirations and others are not?  I believe it is secondary to how profound their image is, how sharp of detail it possess, and how much belief they carry with themselves to obtain it.  Many discuss dreams, aspirations, and goals, but no as many obtain them.  I think it is because they deceive themselves.  Although they talk about it, they do not see themselves being there or doing what it is they desire.  Success can only come as a consequence of having a vision of yourself obtaining your goals and dreams.  Any successful business person will tell you the success or failure of their organization is central to the overall vision they have.  Without vision of the future, without creation of an image of how it should look, success cannot be obtained!

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